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Navigating Multi-Country Video Productions: Key Considerations for a Cohesive Final Product
Managing a video production across multiple countries presents unique challenges that require strategic planning, adaptability, and...
Spero Patricios
Mar 72 min read
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How to Drive More Sales Through Video Marketing
Generating sales is a delicate balance for many companies. It requires building relationships with prospective customers, creating brand...
Spero Patricios
Jan 215 min read
8 views
0 comments


HOW VIDEO CAN ASSIST IN SOLVING BUSINESS PROBLEMS
At Launch Factory we help our customers solve critical business problems across various industries. Here are some of the primary issues...
Spero Patricios
Jun 6, 20242 min read
44 views
4 comments


Video Testimonials can Boost Credibility and Trust
Today’s businesses understand the value of testimonial content. They might have an automated survey where they capture feedback after a...
Spero Patricios
May 27, 20245 min read
37 views
10 comments


Unleashing the Power of Video: A Step-by-Step Guide to Showcase Your Brand Purpose
Video has become an increasingly popular medium for brands to showcase their purpose and connect with their audience on a deeper level....
Spero Patricios
May 7, 20243 min read
39 views
16 comments


Unlocking Growth: Why Businesses of Should Invest in Video Marketing
In today's digital age, the power of video cannot be overstated. From social media platforms to websites and email campaigns, video...
Spero Patricios
Apr 8, 20243 min read
32 views
5 comments


Purpose Starts Within!
We firmly believe that for a brand to resonate with customers, it must first resonate with its own workforce. The correlation is...
Spero Patricios
Mar 11, 20242 min read
38 views
5 comments


Whats Your Purpose?
For some time now, consumers have been prioritising sustainability and they want brands to help them make these sustainable choices more...
Spero Patricios
Dec 5, 20232 min read
43 views
8 comments


Is Your Old Video Content Is Still Effective?
Video is a great long-term investment in your brand. However, despite video’s long shelf life, it’s important to review your content...
Spero Patricios
Nov 7, 20235 min read
9 views
0 comments


CSR to Inspire Your Brand, Your Staff & your Customers
The best CSR campaigns show the world that a business is a good corporate citizen. As a good corporate citizen, a business is committed...
Spero Patricios
Sep 14, 20232 min read
11 views
0 comments


Committed to Purpose
The Airtel Touching Lives initiative supports the less privileged individuals and communities, providing access to potable water in rural...
Spero Patricios
Jul 1, 20231 min read
10 views
0 comments


Making A Difference
Traditional advertisements are videos people have to watch. Well-made branded content is video audiences want to watch, there’s the...
Spero Patricios
Jan 10, 20231 min read
16 views
0 comments


Branded Content vs Advertisements
Traditional advertisements are videos people have to watch. Well-made branded content is video audiences want to watch, there’s the...
Spero Patricios
Nov 18, 20221 min read
20 views
0 comments


Short vs Long Form Video Content
Video has become the trend right now partly because of the short attention spans and the quirky content on Tik Tok, YouTube Shorts &...
Spero Patricios
Oct 21, 20221 min read
34 views
1 comment


Airtel Touching Lives - Call to Entry
Making a Difference _______________________ Just launched - Airtel Touching Lives Season 7 Nigeria. Airtel are committed to help change...
Spero Patricios
Oct 14, 20221 min read
18 views
0 comments


Airtel Nigeria Touching Lives Season 7 Launch
Leading Telecommunications services provider, Airtel Nigeria, has reaffirmed its commitment to empowering and uplifting underprivileged...
Spero Patricios
Oct 11, 20222 min read
19 views
0 comments


WhatsApp announces a Branded Content Film
Meta have just released a 4 part branded content series "Naija Odyssey", commissioned by WhatsApp, about the life of a basketball star...
Spero Patricios
Sep 27, 20221 min read
9 views
0 comments


How to Use YouTube Shorts to Create Powerful Marketing Videos
Short-form video continues to grow in popularity with platforms like TikTok taking the world by storm. The increase in technology and...
Spero Patricios
Aug 19, 20224 min read
27 views
1 comment


Good vs Growth, can they coexist?
Are brands sacrificing company growth by trying too hard to do good? This has been a topic for debate at many boardroom & dinner tables....
Spero Patricios
Jul 28, 20222 min read
17 views
0 comments


Video marketing: What, why and how?
Change is inevitable & and video production is no exception to that rule. Video resolution has gone from standard definition to 4K, and...
Spero Patricios
Jun 24, 20224 min read
25 views
0 comments
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