HOW VIDEO MARKETING EVOLVED IN 12 MONTHS
In 2020, it became clear that video is a critical communication tool. Brands used it to give updates to customers and stakeholders while...
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Spero Patricios
Mar 15, 20212 min read
The Rise of Long Form Video
As research about viewing habits start surfacing for 2020, we will probably see more of the same in 2021. More stay at home consumption,...
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Spero Patricios
Feb 15, 20214 min read
Everything you need to know about livestreaming.
Livestreaming is one of today’s most common ways of consuming content. It goes beyond making LinkedIn, Facebook, Instagram, or YouTube...
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Spero Patricios
Feb 9, 20212 min read
Video Ideas to Generate Leads
It's no secret that video can generate leads, but the trick is to create videos aligned with your goals that strike a chord with your...
22 views0 comments
Spero Patricios
Dec 30, 20201 min read
Buyel'Ekhaya Music Festival 2020
If you missed the Buyel'Ekhaya Music Festival be sure to tune in tonight on @mzansiwethu. The world loves him and so do we, be sure to...
25 views0 comments
Spero Patricios
Dec 21, 20201 min read
Buyelekhaya Festival 2020
It was an unusual year but we got to work on some amazing projects. This is no doubt one of them! Great agency, great team & amazing...
71 views13 comments
Spero Patricios
Nov 6, 20202 min read
IBM Originals
Modern marketing continues to evolve and so does the role of the modern marketer particularly in content marketing. IBM has been using...
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Spero Patricios
Sep 25, 20203 min read
Branded Content Fundamentals:
Content is all around us. Whether we’re reading an interesting blog or watching a funny video, we consume content all the time and...
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Spero Patricios
Sep 11, 20201 min read
Pets Make Home, Home
"Adapt or Die" was the slogan we chanted in the 80's while at WITS university fighting for change in SA. Fast forward 40 years & the...
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Spero Patricios
May 30, 20201 min read
Who Are ASA?
Are you worried about how to create #content in a world of social distancing, don't be. We're open and our team is ready ready to assist...
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Spero Patricios
May 14, 20201 min read
Video Round Up:
One thing we know about our MD is that he enjoys a good party! We saw that he posted this amazing ad for a German Pharmacy chain saying...
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Spero Patricios
May 3, 20202 min read
Tips for Making a Good Video
Today videos are a must if you need to share your company’s message, regardless of whether it is meant for employees or for a target...
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Spero Patricios
Apr 24, 20201 min read
A State of Content Ep 2
I had a chat with Mike Sharman, Co Founder of Retroviral, on remote working & how they won the Gumtree account.
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Spero Patricios
Apr 20, 20201 min read
User Generated Video Content
Video Round Up: We may be confined to our homes but that does not confine our creativity. Philipp Klein Herrero was about to go on a...
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Spero Patricios
Apr 20, 20201 min read
A State of Content
COVID-19 and the lock down around the world has changed how we can deliver content. Its hard for production companies that are always on...
36 views0 comments
Spero Patricios
Apr 17, 20201 min read
Using Video to Stay Connected
We know that any form of communication in times like these is going to be difficult, but it does not mean that it's impossible. In this...
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Spero Patricios
Apr 14, 20201 min read
A United Community
The Isokan Island Community has never had power in their area. This has a devastating effect on the community including the fact that...
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Spero Patricios
Apr 13, 20201 min read
Norway's hazmat booksellers: keeping Oslo reading during coronavirus
It is amazing how innovative people can be when they need to. The Guardian has produced a short film about two bookstore owners in Oslo....
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Spero Patricios
Apr 7, 20201 min read
Down But By no Means Out
Adeola Ayoola is a single mother of a 7 month old little boy, Daniel. Adeloa was forced to leave her job to take care of Daniel after he...
43 views0 comments
Spero Patricios
Mar 30, 20201 min read
A Blind Education
The University of Nigeria caters to those with special needs. Unfortunately the students with special needs have to rely on others...
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