Leading Telecommunications services provider, Airtel Nigeria, has reaffirmed its commitment to empowering and uplifting underprivileged people across communities where it operates as it announces the commencement of the seventh edition of its flagship CSR and sustainability initiative, ‘Airtel Touching Lives’.
Speaking during the press conference held in Lagos last week, Chief Executive Officer & Managing Director, Airtel Nigeria, Surendran Chemmenkotil, noted that Airtel Touching Lives Initiative is an opportunity for the telco to further connect with the several communities where they serve as well as focus on Airtel Africa sustainability agenda.
“Last year, Airtel Africa announced an ambitious sustainability agenda with a strong focus on providing access to digital learning for underprivileged children, working closely with the government to uplift the standard of primary education through the adoption of schools and providing access via financial inclusion to the underbanked and unbanked”, he said.
According to him, to implement this agenda, Airtel Nigeria through Season 7 of the Airtel Touching Lives programme, will mostly seek causes and opportunities that speak broadly and primarily to digital and financial inclusion as well as the adoption of schools. “I am excited, and I look forward to the nominations and the projects that will be implemented, and I also wish to assure you all that as always, Season 7 will not be different from past editions as we will continue to focus on the vision and philosophy of Airtel Touching Lives,” he said.
Airtel is officially inviting the public to nominate individuals or communities by dialling 367 or by sending an SMS to Shortcode, 367. Entries can also be sent via email to touchinglives@ng.airtel.com.
Airtel Touching Lives takes the format of a reality television show, allowing the public to nominate causes, communities, and underprivileged persons/people with special needs. Airtel thereafter evaluates and selects the causes to support, and the activities are filmed and broadcasted on terrestrial and satellite television stations with the aim of inspiring other corporate organizations as well as well-meaning individuals to join in supporting the weak across society.
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